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Display Ad Formats

Ad Formats for Publishers

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Explore popular ad sizes for mobile, tablet, and desktop placements to maximize revenue.

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Mobile Ad Formats

Mobile Banner (320x50)

Commonly used for mobile screens, the 320x50 banner is ideal for high-traffic mobile apps and websites.

Medium Rectangle (300x250)

This versatile size fits well on mobile screens, offering great visibility without overwhelming the content.

Tablet Ad Formats

Leaderboard (728x90)

Ideal for tablet placements, the 728x90 leaderboard offers strong visibility at the top of the screen.

Large Rectangle (336x280)

Best for content-heavy sections on tablets, providing ample space for engaging ads.

Desktop Ad Formats

Billboard (970x250)

A premium placement at the top of desktop screens, the 970x250 billboard ad is perfect for brand-focused campaigns.

Wide Skyscraper (160x600)

Tall and narrow, the 160x600 wide skyscraper is ideal for sidebars, ensuring high visibility on desktop screens.

Understanding Ad Banner Sizes and Their Benefits

Mobile Banner (320x50): This ad size is ideal for mobile devices due to its compact dimensions. It is typically placed at the top or bottom of mobile screens, providing a non-intrusive yet visible ad format that complements the user experience on smaller screens.

Medium Rectangle (300x250): Widely used across both mobile and desktop sites, this size is highly versatile. Placing this ad within the content of an article can result in high engagement, as it integrates well without disrupting the flow of the page.

Leaderboard (728x90): A popular ad size for both tablets and desktops, it is commonly positioned at the top of the page, ensuring maximum visibility and driving high click-through rates. The leaderboard is often used by brands for top-of-page placements.

Large Rectangle (336x280): This ad format provides more space than the medium rectangle, making it effective for content-rich areas on tablet and desktop devices. It allows advertisers to use larger, more detailed creatives that capture user attention effectively.

Billboard (970x250): A premium banner size ideal for desktop placements, especially on homepages and landing pages. The billboard format provides ample space for high-impact brand messages, perfect for increasing brand recognition and delivering detailed visuals.

Wide Skyscraper (160x600): Suitable for desktop sidebars, this tall format remains visible as users scroll through the page. Its vertical layout is ideal for long-form content, offering persistent visibility to boost ad engagement.